Tourist Entertainment

The Higher National Diploma in Tourist Entertainment aims to confer higher professional qualification, preparing students to plan and implement tourism and cultural entertainment programmes and activities; develop and coordinate activities in tourism companies and organisations, promoting the development of a responsible and quality tourism in Portugal. The main activities in this area are:

— Planning, organising and developing diagnostic and market analysis studies on the tourism potential of a specific context;

— Planning, managing and implementing entertainment and tourism activities according to the market trends;

— Planning, managing and promoting tourist and cultural entertainment programmes and activities, based on the differentiating potential and the resources of territories and according to the target markets;

— Developing multilingual tourism promotion materials, organising and guiding multilingual visits to places of tourist interest;

— Planning and developing digital information resources for tourism, using the proper computer applications;

— Promoting and organising tourism information and promotion activities in order to attract and retain the loyalty of various target audiences;

— Planning and implementing marketing strategies and new management policies for the different sales channels and client profiles;

— Planning, designing and supervising activities that promote the potential and regional tourism resources, within the scope of the activities of the various tourism companies and organisations.